80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING. I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn't in understanding 80/20, but 80/20 multiplied. The top 20% of the top 20% and so on, 80/20 multiplied until you're focusing on the exponential leverage - the top 1% of things that will have massive impact on your business and life. For that reason alone I highly recommend this book. But 80/20 applies to learning too - and if you're in sales and marketing, there are MASSIVE insights here into what Perry is focusing on in his own business. My initial skepticism was that "80/20" is a great hook for a business book - and I wasn't wrong. It has wide appeal - but it delivers. It also gives you plenty of reasons to dig deeper into Perry's funnel, although the book delivers heaps of value, you'll find yourself wanting to go further down the rabbit hole, and Perry provides plenty of (free) opportunities to do so. If you watch closely Perry is "racking the shotgun". He's automating his funnel. He's rapidly disqualifying. He's practicing exactly what he preaches - and he does so in a way that doesn't take any value away from the book. There are a TON of great marketing lessons in here, both explicit and implicit - and they're equally valuable if you pay attention to them. I titled this "80/20 Is A Double-Edged Sword" because while it's powerful, it's also easy to fall into the trap of always pursuing a faster/easier way of doing things, and in the process never accomplishing anything. I see people do that all the time. But this provides a great roadmap into focusing on the areas you can leverage for massive results. Just be sure to ACT on the advice and not falling into the trap of thinking you have to reach the point of 100% leverage before you take action. If you spend $100 on this book, take the lessons to heart and never pay attention to Perry again, your money would be well spent. Fair warning though - if you're the kind of person who appreciates these kinds of strategies, you're most likely going to find yourself immersed in Perry's world long after this book... ...Which is fine. You can ignore the tools and bonuses, digest the book and walk away, you'll get much more than your moneys worth. Or you'll find yourself sucked in to Perry's funnel - which whether you decide to buy from or not you'll get a front-row seat to an 80/20 sales and marketing education done right. Final Thoughts: Judging the book alone. Pay attention to what he teaches - pay just as much attention to what he does. Do that alone and this could easily be the most valuable sales and marketing education you'll find anywhere. I highly recommend this - that includes close friends and family. If you're involved in sales, marketing or entrepreneurship, I highly suggest grabbing it right now and reading it today.

I don't think I could gush over this book any more than the previous 60+ reviewers have done. Suffice to say I agree with all of them. So, I'll focus more on pointers for getting the most out of this book, especially for fellow "math-has-always-sucked-for-me" people... First, you must read this book. Period. It is an easy read...very accessible, short chapters, and actually quite entertaining. Most importantly, it will revolutionize your thinking about everything; it will especially open your eyes to the personal power *you* have to make your work infinitely more effective. Second, apply 80/20 to the content of the book; focus on one suggestion that stood out to you the most. Maybe it's simply a tip that seemed most easy to implement. Maybe it's something that generated a gut-level, visceral reaction as you read it. Maybe it's the only thing you remembered after your read the book. Just do *something.* After you've implemented one strategy from the book, apply a second. Then, go back and reread this book. The implications of every chapter are so deep, you are guaranteed to peel back different layers every time you read it. Finally, if number analysis is not your strong suit, I suggest you find and/or appoint a "Data Friend." Don't get me wrong, there's plenty to learn, even if data analysis makes you go cross-eyed. However, you will seriously amplify your results if you have a Data Friend with whom you can discuss and collaborate. I have been a client of the author's for several years and I take my hat off to him for helping me, a life-long hater of math, understand and apply 80/20 to my life and business. It is his insight and coaching that is directly responsible for the rapid growth of my business! Of course, there's always more that can be learned and done, which is why I'm thrilled to have this "pocket-sized" version of his 80/20 teachings and insights. This is truly a one-of-a-kind resource for anyone in sales and marketing. Even if you only read one chapter, you can't go wrong!

I've had my own business for years now, and I have known since at least college about the 80/20 principle, or the Pareto Principle. Tim Ferriss talks about it in The Four Hour Workweek. I was not impressed by the cover that much. I opened it up and really enjoyed the sample. The visual depictions of his statements are really good in this book. It is hard to absorb statistics. It's much easier to consume numbers visually.

Perry Marshall hat mein Denken auf den Kopf gestellt. In den letzten drei Jahren hab ich so ziemlich von jedem der Guru-Marketer gelernt und allerei Bücher und Kurse konsumiert. Und leider hat es drei Jahre gedauert, bis ich endlich bei Perry Marshall gelandet bin. Nicht nur sein Buch 80/20 Sales and Marketing sondern auch all sein anderer Content (über seine Website erhältlich) ist aller erste Klasse. Kein WooWoo "Quit your job tomorrow" oder irgendein auf "Hacks und Tricks" basierendes Gelaber, dass man in der Welt der "Online Marketer" und "GooRoos" immer wieder findet. Perry Marshall macht, anstatt zu quatschen und ist nicht nur mit seinen Büchern sondern mit seinem eigenen Unternehmen und denen seiner Kunden extrem erfolgreich. Ich würde ihn auf ein Level mit Größen wie Dan Kennedy und Jay Abraham stellen. 80/20 Sales and Marketing ist absolute Pflichtlektüre für jeden, der auch nur ansatzweise im Beriech Sales und Marketing unterwegs ist und lernen möchte, wie echter Leverage funktioniert. Spar dir das Geld für den nächsten "gooroo online Marketing Kurs" und investiere die paar Flocken in diesen grandiose Buch. Ich selbst hab Kindle und Buchversion und greife auf dieses Buch immer und immer wieder zurück. Aus mehr als 100 gelesen Büchern, kommt Perrys Buch locker in meine persönlichen Top 5. PS: Mit dem Buch kommt zahlreiches Bonusmaterial und unter anderem ein Gutschein für Perrys Marketing DNA ist. Zuschlagen. Kaufen. Mehr bleibt nicht zu sagen.

No joke, this will change the way you think about business. And how you will do business. And you can revisit this ook to learn more. I read this again recently five years later. Five years after embracing 80/20 Sales and Marketing. And it's like reading a different book. It's rammed with good stuff. And the free Marketing DNA test and follow up info is worth the price on it's own. In fact, we send this book to all potential new workers to see if their skills fit with our needs. Invaluable. And well worth the effort to avoid expensive 'clangers'. And that's just one tiny part of this masterpiece

great book... a must read

Great book, I am a new professional in Sales and knowing this at a young age will really take you ahead of other Salesmen.

Além de explicar os princípios sobre a regra 80/20, ele mostra como ela pode se aprofundada em cada aspecto do trabalho.